DESTINY: THE TAKEN KING
For the launch of Destiny: The Taken King, we took a day trip to Saturn and went toe to toe with the baddest mother fucker in the universe. We got it all on film, too.
The trailer racked up over ten million views in the first week and fueled a record-breaking launch day as The Taken King was officially "the most downloaded game on day-one in PlayStation history.”
FILM
EARNED MEDIA
In addition to hitting #1 on AdAge/Hotspot’s “most engaging” list and being featured in Forbes, Creativity Online and Yahoo News, some of our dialogue found its way into Neil Everett's play-by-play on Sports Center. (Listen for: “Strong like titan” / “Lay low. Got it.” / “Give ‘em something to dance to”)